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For patients struggling with Type 2 diabetes, medication adherence and consistency are significant challenges for treating their condition. They're often embarrassed by their condition, and have tried a variety of options including insulin and oral medication without success. As a result, they become discouraged and fall off treatment.

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We launched  V-Go, differentiating it in a crowded market as an easy, more discreet and effective option for gaining control over Type 2 diabetes 24-7. We made the V-Go story personal and relatable by positioning V-Go as "Wearable Disposable Insulin," and using patient stories in a contemporary and active voice to empower and instill confidence in patients and HCPs—and get their lives back. 

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20% INCREASE              300% INCREASE

Sales                                   Online Traffic

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Role: Creative Director, Writer, Director, Producer

Channels: Digital, Video, Print, Video-in-Print, Point-of-Care

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