Life is short. When it comes to sex, adventure and living life to the fullest, Baby Boomers and GenXers admit that, while they may be getting older they’re certainly not dead. They don’t act or feel their age and aren’t ready slow down.

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Just what motivates people to hit the road? Research will tell you that 49% of Boomers say they will travel to relax and rejuvenate, and are looking for a getaway from everyday life. Tiffen saw this as a marketing opportunity to honor that sentiment and set out to redefine motoring with a growing segment of the population that is redefining age – and tap into their renewed desire for adventure and travel.

 

Role: Creative Director, Writer 

Channels: Print, Digital, Collateral, OOH

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