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Sample preparation (Sample Prep) is perceived in the market as mundane, but it’s a necessary and key step to the success of all kinds of research. ThermoFisher Scientific needed to differentiate itself and generate awareness for their comprehensive solutions, while reinvigorating enthusiasm for Sample Prep in a commoditized and dull market. 

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Armed with a key understanding of audience insights and motivators, we gave ThermoFisher Scientific a Rock n’ Roll makeover and an aggressive go-to-market activation plan. We created original art of the iconic hand with intricate details relevant to the Sample Prep audience and used it as a rally cry for the customers and sales team as well.

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13% INCREASE

Sales

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Role: Creative Director 

Channels: Print, Digital, Social, Direct, Merchandising, Energy Drinks

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