A BETTER VEHICLE FOR DRIVING TOURISTS

With States struggling fiscally, the fight for the almighty consumer vacation dollar has never been more competitive. The combination of unpredictable world events, less disposable income, has people looking for more affordable vacation options closer to home—and taking time to plan it. This omni-channel campaign, took advantage of Tennessee’s diverse and unique array of attractions and its geographic location, which is within easy driving distance of a densely populated region known for family travel.

 

This campaign also took a unique online approach through TN Vacation Matchmaker that helped people not only plan their perfect vacation, but actually assembled a real time custom 1-minute virtual road trip based on their online activity and vacation preferences. In just 5 weeks the State of Tennessee experienced:

 

46% Increase        1.3 Million          17,000+ Hours       11% Increase

Site Traffic                                          Engagements                              Video Views                                          Travel Volume

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Role: Creative Director, Writer, Producer    Channels: Digital, Print, Social, TV, OOH