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What started out as grassroots effort in 1983 as the Organ Transplant Fund to raise money for a friend’s liver transplant, the organization’s mission has always been to save lives by removing financial barriers that delay or prevent organ transplantation. The challenge was two-fold: The organization’s original name was limiting and, as the demand for organ transplants was growing nationally, there had not been a consistent marketing effort to educate and create the awareness needed to fundraise on a larger scale.

The name was changed to the National Foundation for Transplants to better convey its national reach and include patients needing tissue, bone marrow and other transplants. NFT also began offering fundraising assistance and services to Living Donors. We created an evocative and poignant insight-driven campaign to generate awareness, drive consumer engagement and donations.

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$83 Million

Raised

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Role: Creative Director, Writer 

Channels: Print, Digital, Point-of-Care, Direct, OOH

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