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Empowering. Transcendent. Novel. Imbruvica. Three simple pills taken once a day changes the course of how patients can take control of their lives. Imbruvica (ibrutinib), works differently than other cancer treatments such as chemotherapy and radiation. It’s an oral therapy that can be taken at home for the treatment B cell cancers like mantle cell lymphoma, chronic lymphocytic leukemia, and Waldenström's macroglobulinemia. 

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Extensive research and journey mapping uncovered key patient and caregiver insights that enabled us to develop a highly successful brand launch and exceptional customer and brand experience that’s personal, empowering, motivating and hopeful. The integrated go-to-market activation plan included developing a comprehensive You&I support program for patients, caregivers and HCPs alike.

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Role: Creative Director, Writer

Channels: Digital, Print, DTC, HCP, Virtual Reality Experiential

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