MAKING A WELL-KNOWN BRAND MORE PERSONAL

Although well known in the market, ACS Publications needed to become more relatable and accessible to their audiences worldwide, and encourage article submissions. A global integrated campaign was created that included compelling video content and AR (Augmented Reality), that featured scientists’ personal stories of discovery published in their journals. To keep ACS top of mind, custom targeting strategies were employed to reach ACS’s key audiences based on available data segments related to their education, job title, institution, and behavioral habits.

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2.4 MILLION         1.1 MILLION                  2.4 MILLION               31% LIFT

Ad Views                               Audio Impressions                       Off-Site Video Views                    Site Visits
         

Role: Creative Director, Lead Writer, Director, Producer 

Channels: Digital, Print, Social, OOH, AR, Experiential​