MY STORY

 

As a kid, I fell in love with Legos and have been building ever since: Brands, content, creative campaigns, creative departments and teams, agencies, collaborative work environments, client relationships, and my daughter's she-shack in the backyard. 

The key for me has always been about achieving the right balance. Being human in a tech-driven world. Creating insight-driven evocative content with rational RTBs. Mentor and empower. Think strategically, act creatively. Work and life. 

​

I have an innate curiosity about life, how it can be improved, and a passion for helping brands, clients and the people I work with succeed. So, I keep asking, Why? Why is your brand, your product, your company so special, so different? Why should your customers care? And what are the human insights that drive awareness, engagement and adoption?

 

For me, it means doing work full of meaning and purpose, and generating ideas that achieve measurable results and help make the world a healthier place. It means living life to the fullest.

I look forward to collaborating with you soon. 

​

 

 

My experience is both broad and specific: B2B, life sciences, healthcare, pharmaceuticals, financial services, automotive, tourism, retail, CPG and corporate branding.