For nearly 50 years, Abbott has been flying under the radar as a pioneer in diagnostics for fighting infectious diseases worldwide. Their goal is to generate awareness by developing an overarching campaign that elevates the lab’s role in helping to eliminate infectious diseases through increased access to testing, and that positions Abbott as a leader and an important partner in achieving this goal, by providing unique and valuable options and solutions.

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This campaign takes an inside look at how Abbott’s Virus Hunters and breakthrough diagnostics have discovered more that 70,000 virus mutations and counting. Together, with the help of Abbott, labs are now able to keep pace with viral diversity and help achieve measurably better healthcare performance.

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Role: Creative Director, Writer, Producer 

Channels: Digital, Print, Social, Sales Presentations

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